Video helps you build your brand in serveral ways, the most important by showing consumers you're ahead of the curve, a point Pasala stresses in listing presentations. Video also helps you differentiate your brand. "Nobody [else] in my market does video, and it's something people remember you by", says Devitre. "Word of mouth spreads like wildfire, especially when something's different or cutting-edge. The word of mouth on my video has been through the roof."

He says he gets at least one lead each day from serious buyers visiting his Web site. although he can't concretely attribute that steady source of qualified leads to the video, he says, "people tell me they love it."